King’s Potong Ice Cream – Spreading the love, one bite at a time.

King’s Potong Ice Cream – Spreading the love, one bite at a time.

It is always somewhat gratifying when one indulges in ice cream – whether it is to cool off after a long hot day, or just making yourself happy when everything else is at odds. With King’s Potong ice cream, it has the ability to send skittles of sensations at first bite that can relieve familiar comforts; and their icy coolness can send an instant infatuation that spells out absolute yum. Then slowly, and playfully, the ice cream dissolves and delivers their flavours, fragrance, and textures – giving a full sensory experience of nostalgia and warmth.

King’s Potong Ice Cream - Spreading the love, one bite at a time
The Original Potong

With over 40 years of serving delicious goodness – the traditional approach to re-creating a King’s Potong ice cream is an arduous one; the starchy grains are handpicked, pounded into a viscous dreamy purees and then cast into the iconic rectangular shaped either stuffed with fillings such as red beans, or other exotically flavoured ice cream that eventually became a permanent resident in every freezer.

King’s Potong ice cream is a common household favourite with not only amongst the young and old Malaysians, but has also proven to be a forefront contender in the market of contemporary ice cream in South East Asia. This is obvious from how King’s Potong ice cream have exported millions of these frozen treats to Brunei, Cambodia, Canada, Hong Kong, Indonesia, Macau, Singapore, the Philippines and Timor-Leste. According to research by Mintel – the world sales has reached 13 billion litres in 2016 – with Indonesia and Vietnam among the fastest growing markets (that’s a whole lot of ice cream!). So thoroughly inspired by the region’s gastronomic array of traditional desserts – King’s Potong ice cream not only serves as a sought out delicacy but also an icon in the world of traditional contemporary confectionery.

 

Digital Globetrotting with King’s Potong Ice Cream

After WW2, the ice cream industry received massive expansion, enabling creation of countless ice cream flavours, artificial ingredients and accessible prices. Today, ice cream has one of the largest consumers of this phenomenal frozen treat.

Thanks to this innovation and digital technology – King’s Potong ice cream’s rich heritage is now accessible globally and has allowed fans to have a voice, to intimately connect and have enriching relationships and unite for their passion for Potong ice creams. It is always fun to see how King’s Potong ice cream fans upload their favourite flavours or consumption methods and can really get one to reframe the ways that we interact with our favourite treats on a fundamental level. When we document the food we eat, taking time to relish, share and even be proud of it, we also de-stigmatise cultural misconceptions and promote diversity. No matter the poster or the politics, food always shines bright as something that all of us can aspire to, if only we curate our lives and our diets carefully enough. To date, King’s Potong ice creams have gained a strong fan base in the digital realm over the years from near and far – and these posts amass huge amounts of interaction from followers, and spawn inspiring food trends of their own.

King’s Potong Ice Cream - Spreading the love, one bite at a time
The Original Potong

If you want to post your meal online, post away. Upload a selfie of you and your Potong ice cream. Don’t worry that the light is dim, or if your favourite garnishing is not eloquently distributed. Sharing is a generous act, but perfectionism smothers that goodness. Upload the unfiltered, your culinary improvs, or that special moment you shared your Potong with. Or, if you want to fuss over the exact positioning of four berries on top of a smoothie bowl for an hour before you tuck in, do that – but don’t forget to enjoy your Potong ice cream. Eat what, and how, you want!

 

Halal-Certified

Naturally, as a thriving food business, the common question about King’s Potong ice cream – especially about who makes it, what’s in it, and where these ingredients come from.

In recognition of excellent manufacturing practice, high quality and safety control standards, F&N’s factory in Thailand has been conferred the prestigious Thailand Food & Drug Administration (FDA) Quality Awards for four consecutive years (from 2012 to 2015). The factory is also Halal and FSSC22000-certified as well as those in Malaysia, which is Halal-certified and has also received the Veterinary Health Mark (VHM) and Hazard Analysis Critical Control Point (HACCP) accreditations.

King’s Potong Ice Cream - Spreading the love, one bite at a time
The Original Potong

While King’s Potong fans vary with dietary restrictions or preferences, it is King’s integral belief in honouring their consumers trust with honesty and by giving them all the information they need to make personal, informed decisions regarding the food they eat. They like it when people ask them what constitutes in their dishes, and always appreciate questions and feedback. The team at King’s Potong ice cream pride themselves on full disclosure to all their customers; there are no hidden ingredients in any of their products.

 

Saving the world a stick at a time  

Green living is continuing to grow in popularity. While various individuals have already made collective efforts to practice a green lifestyle, different industries have also come up with their own initiatives to promote environmental conservation. One industry that is seeing a huge change towards being green is the food industry, with one of the fastest growing trends being the use of eco-friendly food containers. At King’s, there is commitment to improving in their packaging, as they believe that these eco-friendly products to be the best food containers for takeout because of their benefits to not only the environment, but also to every consumer.

King’s Potong Ice Cream - Spreading the love, one bite at a time
The Original Potong

In recent years, King’s have focused on ensuring that all paperboard used in their packaging comes from environmentally friendly sources. This means that all paperboard comes from sources that maintain biodiversity. King’s is also committed to following packaging industry developments into food-safe coatings made from renewable materials, an important next step towards development of packaging that’s biodegradable and fully compostable.

 

The ultimate sweet treat

So yes, having a King’s Potong ice cream on hand doesn’t just immersing in the tasty paradise. It is an ice cream that spells your inner nostalgia that meant to remember the Good Old Days, enjoyed internationally both in real life and frequently being featured as the stars on digital media shared among friends and families. Of course, how could we forget that by holding a King’s Potong ice cream, it actually saves the world behind the scenes by using just the eco-friendly packaging that not only protects our lovely environment but at the same time, our health, by acting as a protective layer against contamination for food safety purposes!

 

King’s Potong Ice Cream Malaysia Facebook:
http://www.facebook.com/kingspotongmy

King’s Potong Ice Cream Malaysia Instagram:
http://www.instagram.com/kingspotongmy

King’s Potong Ice Cream Malaysia LinkedIn:
https://www.linkedin.com/company/kingspotongmy/

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